Global Shakers Interviews UnderTheDoormat

Contributor: Kieran King

UnderTheDoormat Company Updates

Global Shakers - a media platform that highlights game-changers and disruptors across the globe - has recently conducted an interview with UnderTheDoormat CEO Merilee Karr.

Merilee Karr founder of the London-based luxury home rental platform UnderTheDoormat often gets asked what makes her startup different from the market-dominating Airbnb.

“Most people think Airbnb is a company that provides homestays,” says Merilee who originally hails from Ohio, US but has been living in South West London for the past 18 years.

“In actual fact, it is just a booking engine, like Expedia or Booking.com. They are all, Online Travel Agencies or OTA’s and simply channels to market for a company like UnderTheDoormat, just like they are for hotels.” 

Founded in 2014, UnderTheDoormat offers a full-service solution for owners of beautiful, sometimes vacant homes wanting to make an effortless income while knowing that everything is in safe hands. 

Airbnb is just one of the company’s many routes to market alongside; Expedia, Booking.com, HomeAway, Bridgestreet, TripAdvisor, and now Marriott, and about 30+ other smaller platforms and channels.

With their hotelier’s approach to short-term homestays, UnderTheDoormat is solving the problem of Airbnb anxiety by taking away the risk and fear from homeowners and guests.

We have all heard a homestay disaster story,  and these can make people shy away from renting out their homes and guests dubious as to what they might find.

“As a homeowner, I find it astonishing that people would post up their home and rent it out without having someone meet the guests and do all the I.D. verification, but also to have a proper insurance policy in place,” says Merilee. 

“For me, this is really worrying because your home is your most important asset.” 

UnderTheDoormat boasts homes with grand pianos and artwork from famous artists. “They can trust us because we have the insurance in place.”

 

Read the full interview on Global Shakers


Risk Warning & Disclaimer

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

360Equity does not make investment recommendations to you. No communications from 360Equity, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. 360Equity does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with 360Equity, you should consult a professional adviser.