UnderTheDoormat - 360Equity

Concept

UnderTheDoormat is an award-winning luxury home accommodation business, offering guests the quality of a hotel in the comfort of homes. With 40,000+ guest nights hosted since 2017 across 300 homes & £4m gross booking revenues to date, the business seeks to expand its tech-led distribution arm & international growth.

Achievements

Delivered £4m in gross booking revenues to date
Hosted more than 40,000 guest nights with guests from 80 countries
Profitable in July 2019 & revenue per available night grew 50% YoY
Custom tech-stack supports B2B Distribution arm & expansion

The Market

When guests travel they choose between two flawed options: a hotel room which lacks character, and peer-to-peer (P2P) rentals where standards are inconsistent. UnderTheDoormat solves this problem by providing the consistent quality & service of a hotel in the comfort of homes, delivered at scale.

PwC projects that by 2025 short-stay home accommodation will be worth c.$330bn in Europe alone, with sector growth at 30% YoY. Yet home-stays are currently only 13% of total visitor stays in London. We believe that P2P platforms like Airbnb cannot provide the quality of home or service required to meet the desires of high-value homeowners & guests.

UnderTheDoormat opens up this growth opportunity in a distinct part of the market.

Risk Warning & Disclaimer

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