Global Shakers

Inspiring People & Ideas
  • Media & Entertainment
  • Pre-revenue

London, United Kingdom

Global Shakers

Global Shakers is a new innovative publishing platform that profiles and tells the story of “game changers” from across industry and society. The people who are innovating, disrupting and changing the world in which we live.

The platform creates irresistible content and is building influential networks. Global Shakers is unique in that we validate these “game changers” and bring them together, to be a “Global Shaker” is and will become a badge of honour.

The service appeals to business professionals and the innovation-centric from across the world who want to be informed and take inspiration from others. Our mission is to drive positive change and become the go-to destination for people interested in discovering who is literally changing the world. 


    The Concept


    At Global Shakers we believe it’s time to rethink the current approach to publishing and build a new platform focused on people discovery. A platform that scales audience through social media and contributor networks and has high commercial appeal to companies who want to have a relationship with thought leaders and their communities.

    Global Shakers is the brainchild of Alan Griffin, a digital leader who realized there was an important opportunity within the media market. An opportunity to take advantage of the latest social marketing and magnification techniques and combine this with the need for more insight about the people innovating and changing the world. Global Shakers aims to create the world’s leading influential network of the brightest and most disruptive. Telling their stories and sharing their insight on digital platforms and in person.

    Global Shakers aims to:

    • Build a business with scale & influence utilizing social platforms and thought leadership networks
    • Build a business with a low-cost base that scales with revenues 

    • Generate significant revenues through advertising, events and B2B sales 

    The revenue opportunity is significant as we tap into advertising, event revenues, and B2B revenues. For comparison Business Insider was sold for $390m 2 years ago, LinkedIn was sold for over $26billion USD and Vice is apparently worth $5.7b USD. Global Shakers aims are more modest in that we want to hit £5m in revenues and a healthy margin in 3 years – then we can build on successful foundations to expand markets and to enhance the user experience and technology base.


    GS Desktop




    Publishing is changing, old models are becoming inoperable, and traditional media companies are struggling to survive due to shrinking print audiences, pressure on revenues, and large cost bases.

    Changes are being driven by technology, social media, and data players such as Google and Facebook who are capturing larger percentages of advertising budgets.

    At the same time, overall digital revenues continue to grow, audiences become more accessible through social platforms and content consumption has never been so popular.

    Mobile is the dominant platform, technology costs are no longer a barrier to entry, and talent is hungry to be involved in innovative start-ups.

    Target Audience:

    1) Estimated at over 500 million professionals (based on LinkedIn users)

    2) Business professionals who are ambitious with a keen interest in their sector

    3) The innovation curious who want to know about the latest developments 

    4) The game changers and their companies who benefit from being profiled 


    Comparable Companies: 
 • Forbes: bought in 2014 for $475m USD 
 • Business Insider: bought in 2015 for $350 m USD 
 • LinkedIN: bought for $26bn USD in 2016 
 • Vice: valued $5.7bn 
(2017) • GLG: valued at c. $700 m USD in 2016.




    Potential Exit Options:

    • Strategic Sale / Media Companies: looking for social impact players and influencer access Recruitment and Networking Companies Financial Houses looking to establish relationships with HNWI Consultancies looking to build influencer relationships.
    • IPO: Capital raising to fund additional expansion of technology, market penetration, and offline capabilities
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